---
description: Compare Bloomreach vs Voyado to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Bloomreach vs Voyado Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [AI Marketing Tools](/directory/34136/ai-marketing-tools/software) > [Bloomreach \<span\>vs\</span\> Voyado](https://www.capterra.co.nz/compare/173203/215541/bloomreach/vs/voyado)

# Compare Bloomreach vs Voyado

Canonical: https://www.capterra.co.nz/compare/173203/215541/bloomreach/vs/voyado

> Detailed comparison between Bloomreach and Voyado. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Bloomreach | Voyado |
| **Overall rating** | 4.8/5 | 4.5/5 |
| **Total Reviews** | 56 | 4 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Bloomreach

Mid-market to enterprise ecommerce and retail businesses ranging from approximately $50M to $5B in revenue, across fashion, grocery, and consumer goods industries.

### Voyado

Retailers and retail brands in northern Europe

## Key features

### Bloomreach

- API
- Activity Tracking
- Ad hoc Reporting
- CRM
- Customer Database
- Customisable Templates
- Dashboard
- Data Integration
- Discount Management
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Predictive Modeling
- Referral Tracking
- Segmentation
- Social Marketing
- Website Visitor Tracking

### Voyado

- API
- Activity Tracking
- Ad hoc Reporting
- CRM
- Customer Database
- Customisable Templates
- Dashboard
- Data Integration
- Discount Management
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Predictive Modeling
- Referral Tracking
- Segmentation
- Social Marketing
- Website Visitor Tracking

## Links

- [View Bloomreach Profile](https://www.capterra.co.nz/software/173203/bloomreach)
- [View Voyado Profile](https://www.capterra.co.nz/software/215541/voyado)
- [View Original Comparison](https://www.capterra.co.nz/compare/173203/215541/bloomreach/vs/voyado)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Bloomreach vs Voyado Comparison - Capterra New Zealand 2026","description":"Compare Bloomreach vs Voyado to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/173203/215541/bloomreach/vs/voyado","about":[{"@id":"https://www.capterra.co.nz/software/173203/bloomreach#software"},{"@id":"https://www.capterra.co.nz/software/215541/voyado#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/173203/215541/bloomreach/vs/voyado#breadcrumblist"},"@id":"https://www.capterra.co.nz/compare/173203/215541/bloomreach/vs/voyado#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Bloomreach","description":"Bloomreach is a cloud-based AI platform that unifies customer and product data and activates it across marketing, product discovery, and content channels. It is organized into three pillars: Engagement for marketing automation, Discovery for AI-driven search and merchandising, and Content for headless content management.\n\nBusinesses use Bloomreach to run personalized campaigns across email, SMS, mobile push, web, ads, and search from a single platform. Marketers can build audience segments, automate campaign flows such as abandoned cart and win-back series, and manage site search and product recommendations without relying on IT or data science teams.\n\nCore features include a unified customer profile, drag-and-drop segmentation, omnichannel campaign orchestration, visual search, personalized product recommendations, and a multilingual headless CMS with a no-code visual editor.","image":"https://images.g2crowd.com/display-layer-screenshots/19103/44d6bcd4e9472d7e429e24b085ac538b0df11c8101c30118429225e1694327a1.png","url":"https://www.capterra.co.nz/software/173203/bloomreach","@id":"https://www.capterra.co.nz/software/173203/bloomreach#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":56},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Linux on premise"},{"name":"Voyado","description":"Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty, and drive business growth. Their AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors' intentions on e-commerce websites and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences. Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world. For more information, visit voyado.com.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f1543344-3ac3-47ff-aa8c-1645e8823525.png","url":"https://www.capterra.co.nz/software/215541/voyado","@id":"https://www.capterra.co.nz/software/215541/voyado#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":4},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.nz/compare/173203/215541/bloomreach/vs/voyado#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"AI Marketing Tools","position":2,"item":"/directory/34136/ai-marketing-tools/software","@type":"ListItem"},{"name":"Bloomreach vs Voyado","position":3,"item":"https://www.capterra.co.nz/compare/173203/215541/bloomreach/vs/voyado","@type":"ListItem"}]}]}
</script>
