---
description: Compare HubSpot Marketing Hub vs OptinMonster to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot Marketing Hub vs OptinMonster Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [HubSpot Marketing Hub \<span\>vs\</span\> OptinMonster](https://www.capterra.co.nz/compare/171840/174381/hubspot-marketing/vs/optinmonster)

# Compare HubSpot Marketing Hub vs OptinMonster

Canonical: https://www.capterra.co.nz/compare/171840/174381/hubspot-marketing/vs/optinmonster

> Detailed comparison between HubSpot Marketing Hub and OptinMonster. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | OptinMonster |
| **Overall rating** | 4.5/5 | 4.2/5 |
| **Total Reviews** | 6220 | 78 |
| **Starting Price** | US$15.00 | US$19.00 |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### OptinMonster

OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses.

## Key features

### HubSpot Marketing Hub

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Contact Database
- Customer Segmentation
- Customisable Forms
- Customisable Templates
- Drag & Drop
- Email Marketing
- Lead Capture
- Lead Generation
- Lead Management
- Lead Segmentation
- Marketing Automation
- Prospecting Tools
- Reporting & Statistics
- Web Forms
- Website Visitor Tracking

### OptinMonster

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Contact Database
- Customer Segmentation
- Customisable Forms
- Drag & Drop
- Email Marketing
- Lead Capture
- Lead Generation
- Lead Segmentation
- Marketing Automation
- Prospecting Tools
- Reporting & Statistics
- Web Forms

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.co.nz/software/171840/hubspot-marketing)
- [View OptinMonster Profile](https://www.capterra.co.nz/software/174381/optinmonster)
- [View Original Comparison](https://www.capterra.co.nz/compare/171840/174381/hubspot-marketing/vs/optinmonster)

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