---
description: Compare HubSpot Marketing Hub vs Customer.io to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot Marketing Hub vs Customer.io Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Customer.io](https://www.capterra.co.nz/compare/171840/174023/hubspot-marketing/vs/customer-io)

# Compare HubSpot Marketing Hub vs Customer.io

Canonical: https://www.capterra.co.nz/compare/171840/174023/hubspot-marketing/vs/customer-io

> Detailed comparison between HubSpot Marketing Hub and Customer.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HubSpot Marketing Hub | Customer.io |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 6220 | 87 |
| **Starting Price** | US$15.00 | US$100.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### Customer.io

Customer.io is used by marketers, product teams, engineers, SaaS companies, EdTech organizations, FinTech businesses, marketplaces, healthcare providers, and enterprises.

## Key features

### HubSpot Marketing Hub

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Campaign Planning
- Campaign Scheduling
- Content Management
- Customer Database
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- List Management
- Segmentation
- Social Media Integration
- Subscriber Management
- Template Management

### Customer.io

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Campaign Planning
- Campaign Scheduling
- Content Management
- Customer Database
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- List Management
- Segmentation
- Social Media Integration
- Subscriber Management
- Template Management

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.co.nz/software/171840/hubspot-marketing)
- [View Customer.io Profile](https://www.capterra.co.nz/software/174023/customer-io)
- [View Original Comparison](https://www.capterra.co.nz/compare/171840/174023/hubspot-marketing/vs/customer-io)

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