---
description: Compare Looker vs Displayr to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Looker vs Displayr Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Business Intelligence Tools](/directory/23/business-intelligence/software) > [Looker \<span\>vs\</span\> Displayr](https://www.capterra.co.nz/compare/169053/209889/looker/vs/displayr)

# Compare Looker vs Displayr

Canonical: https://www.capterra.co.nz/compare/169053/209889/looker/vs/displayr

> Detailed comparison between Looker and Displayr. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Looker | Displayr |
| **Overall rating** | 4.5/5 | 4.8/5 |
| **Total Reviews** | 282 | 21 |
| **Starting Price** | US$2,000.00 | US$3,059.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

### Displayr

Displayr is an AI-powered, all-in-one platform tailored for market researchers. Streamline analysis, create dynamic reports, and deliver real-time insights with ease. Unlock smarter insights today\!

## Key features

### Looker

- API
- Access Controls/Permissions
- Ad hoc Query
- Ad hoc Reporting
- Charting
- Customization
- Dashboard
- Data Management
- Monitoring
- Performance Metrics
- Predictive Analytics
- Real-Time Analytics
- Real-Time Data
- Regression Analysis
- Reporting/Analytics
- SSL Security
- Search/Filter
- Self Service Data Preparation
- Single Sign On
- Visual Analytics

### Displayr

- API
- Access Controls/Permissions
- Ad hoc Query
- Ad hoc Reporting
- Charting
- Customization
- Dashboard
- Data Management
- Monitoring
- Performance Metrics
- Predictive Analytics
- Real-Time Analytics
- Real-Time Data
- Regression Analysis
- Reporting/Analytics
- SSL Security
- Search/Filter
- Self Service Data Preparation
- Single Sign On
- Visual Analytics

## Links

- [View Looker Profile](https://www.capterra.co.nz/software/169053/looker)
- [View Displayr Profile](https://www.capterra.co.nz/software/209889/displayr)
- [View Original Comparison](https://www.capterra.co.nz/compare/169053/209889/looker/vs/displayr)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Looker vs Displayr Comparison - Capterra New Zealand 2026","description":"Compare Looker vs Displayr to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/169053/209889/looker/vs/displayr","about":[{"@id":"https://www.capterra.co.nz/software/169053/looker#software"},{"@id":"https://www.capterra.co.nz/software/209889/displayr#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/169053/209889/looker/vs/displayr#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.nz/compare/169053/209889/looker/vs/displayr#webpage","isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Looker","description":"Looker is a business intelligence platform that helps organizations explore data, build analytics applications, and share insights in real time. It features a semantic modeling layer for curating and governing business metrics, ensuring consistent results. Conversational analytics powered by Google's Gemini models allow users to ask data questions in natural language, making analytics accessible to those with limited technical skills. Looker's API-first architecture enables dashboards to be embedded into applications and supports custom data experiences beyond traditional reporting. The platform integrates with Google Cloud for single sign-on, private networking, and BigQuery compatibility. Users can analyze both governed and unmodeled data through interactive dashboards with real-time exploration, filtering, and drill-down capabilities. Looker extensions connect with Vertex AI to enable custom AI workflows within the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/890bddb8-e190-47da-a264-4058e5c349d6.png","url":"https://www.capterra.co.nz/software/169053/looker","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/169053/looker#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":282},"offers":{"price":"2000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Linux on premise, Android, Platform ios"},{"name":"Displayr","description":"Displayr is an AI-powered, all-in-one platform that simplifies analysis and reporting for market researchers. It’s designed to help you work faster, uncover insights, and deliver impactful results.\n\nWhy Choose Displayr?\n\n*All Your Data in One Place: Connect SQL, Excel, SPSS, survey tools, and more for seamless analysis.\n*Powerful Analytics Made Easy: Run regression, segmentation, and text analysis—no advanced skills needed.\n*Interactive Dashboards: Create auto-updating reports that impress and keep stakeholders informed.\n*Save Time with AI Automation: Automate tasks like data prep and reporting to focus on what matters most.\n*Collaborate Effortlessly: Share projects, manage access, and work with your team in real time.\n\nWhether you need quick insights or in-depth analysis, Displayr makes market research faster, easier, and smarter. Learn more at displayr.com.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/44ce8293-b71d-4b46-9b78-b3c0f0ab4ae4.jpeg","url":"https://www.capterra.co.nz/software/209889/displayr","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/209889/displayr#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":21},"offers":{"price":"3059","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Business Intelligence Tools","position":2,"item":"/directory/23/business-intelligence/software","@type":"ListItem"},{"name":"Looker vs Displayr","position":3,"item":"https://www.capterra.co.nz/compare/169053/209889/looker/vs/displayr","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/compare/169053/209889/looker/vs/displayr#breadcrumblist"}]}
</script>