---
description: Compare Looker vs Attribution Insights to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Looker vs Attribution Insights Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [KPI Software](/directory/32626/kpi/software) > [Looker \<span\>vs\</span\> Attribution Insights](https://www.capterra.co.nz/compare/169053/173516/looker/vs/attribution-insights)

# Compare Looker vs Attribution Insights

Canonical: https://www.capterra.co.nz/compare/169053/173516/looker/vs/attribution-insights

> Detailed comparison between Looker and Attribution Insights. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Looker | Attribution Insights |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 282 | 9 |
| **Starting Price** | US$2,000.00 | US$19.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

### Attribution Insights

Mid- and large-size performance marketers, who want to gain insights and drive additional performance out of their media-buy.

## Key features

### Looker

- API
- Ad hoc Reporting
- Attribution Modeling
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Data Dictionary Management
- High Volume Processing
- Integration into Third Party Applications
- KPI Monitoring
- Monitoring
- Multi-Touch Attribution
- Predictive Analytics
- Private Dashboards
- ROI Tracking
- Radial Mapping
- Real-Time Data
- Regression Analysis
- Streaming Analytics
- Website Analytics

### Attribution Insights

- API
- Attribution Modeling
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Multi-Touch Attribution
- Predictive Analytics
- ROI Tracking
- Website Analytics

## Links

- [View Looker Profile](https://www.capterra.co.nz/software/169053/looker)
- [View Attribution Insights Profile](https://www.capterra.co.nz/software/173516/attribution-insights)
- [View Original Comparison](https://www.capterra.co.nz/compare/169053/173516/looker/vs/attribution-insights)

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