---
description: Compare GMass vs FoundIt! to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: GMass vs FoundIt! Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Tracking Software](/directory/31325/email-tracking/software) > [GMass \<span\>vs\</span\> FoundIt\!](https://www.capterra.co.nz/compare/168452/1039410/gmass/vs/foundit)

# Compare GMass vs FoundIt\!

Canonical: https://www.capterra.co.nz/compare/168452/1039410/gmass/vs/foundit

> Detailed comparison between GMass and FoundIt\!. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | GMass | FoundIt\! |
| **Overall rating** | 4.8/5 | 4.9/5 |
| **Total Reviews** | 1366 | 7 |
| **Starting Price** | US$25.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Phone Support, Chat |
| **Training** | Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### GMass

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

### FoundIt\!

FoundIt\! is used by leading retailers to ensure their sites are aligned to customer intent, including Marks \&amp; Spencer, Selfridges, Ironmongery Direct, Farnell / CPC, Net-A-Porter, Secret Sales and man

## Key features

### GMass

- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Behaviour Tracking
- Behavioural Targeting
- CRM
- Campaign Scheduling
- Content Analytics
- Contextual Targeting
- Dynamic Content
- Email Distribution
- Email Management
- Engagement Tracking
- Experience Management
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Scheduling

### FoundIt\!

- A/B Testing
- API
- Activity Dashboard
- Behaviour Tracking
- Behavioural Targeting
- Content Analytics
- Contextual Targeting
- Customer Profiles
- Engagement Tracking
- Experience Management
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics

## Links

- [View GMass Profile](https://www.capterra.co.nz/software/168452/gmass)
- [View FoundIt\! Profile](https://www.capterra.co.nz/software/1039410/foundit)
- [View Original Comparison](https://www.capterra.co.nz/compare/168452/1039410/gmass/vs/foundit)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GMass vs FoundIt! Comparison - Capterra New Zealand 2026","description":"Compare GMass vs FoundIt! to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/168452/1039410/gmass/vs/foundit","about":[{"@id":"https://www.capterra.co.nz/software/168452/gmass#software"},{"@id":"https://www.capterra.co.nz/software/1039410/foundit#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/168452/1039410/gmass/vs/foundit#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.nz/compare/168452/1039410/gmass/vs/foundit#webpage","isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"GMass","description":"Transform Gmail into a powerful but easy-to-use email marketing and mail merge platform loved by more than 1.5 million people. 99% of users report the best deliverability they've ever had. Easily send campaigns by connecting a Google Sheet of contacts. Set follow-up emails to be sent sequentially until you get a reply. Personalize. Track opens, clicks, replies, and more. Automated recurring campaigns. Advanced scheduling. Great team features. Fast A/B testing. Inbox rotation. Break Gmail's sending limits. And so, so much more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cf7fd81a-57c5-4394-82f0-229a7fc86272.png","url":"https://www.capterra.co.nz/software/168452/gmass","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/168452/gmass#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":1366},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"FoundIt!","description":"FoundIt! is a platform that closes the loop on 'at scale' optimisation of the ecommerce customer experience, in order to make the things that customers want easier to find &amp; buy. With Foundit! you will be able to predict intent, simplify journeys, grow sales.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/61608239-46bf-4ab1-af14-a2ffb0a476ac.png","url":"https://www.capterra.co.nz/software/1039410/foundit","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/1039410/foundit#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":7},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Tracking Software","position":2,"item":"/directory/31325/email-tracking/software","@type":"ListItem"},{"name":"GMass vs FoundIt!","position":3,"item":"https://www.capterra.co.nz/compare/168452/1039410/gmass/vs/foundit","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/compare/168452/1039410/gmass/vs/foundit#breadcrumblist"}]}
</script>