---
description: Compare Omni Analytics vs Google Analytics 360 to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Omni Analytics vs Google Analytics 360 Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Data Visualization Tools](/directory/30696/data-visualization/software) > [Omni Analytics \<span\>vs\</span\> Google Analytics 360](https://www.capterra.co.nz/compare/164286/177042/omni-analytics/vs/google-analytics)

# Compare Omni Analytics vs Google Analytics 360

Canonical: https://www.capterra.co.nz/compare/164286/177042/omni-analytics/vs/google-analytics

> Detailed comparison between Omni Analytics and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Omni Analytics | Google Analytics 360 |
| **Overall rating** | - | 4.7/5 |
| **Total Reviews** | 0 | 8089 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online | Webinars, Documentation, Videos |

## Best for

### Omni Analytics

Small to mid-size marketing teams that handle paid digital channels in house.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Omni Analytics

- Customisable Dashboard
- Reporting/Analytics

### Google Analytics 360

- API
- Ad hoc Reporting
- Analytics
- Customer Database
- Customisable Dashboard
- Dashboard
- Data Capture and Transfer
- Data Integration
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Reporting/Analytics
- Site Search Tracking

## Links

- [View Omni Analytics Profile](https://www.capterra.co.nz/software/164286/omni-analytics)
- [View Google Analytics 360 Profile](https://www.capterra.co.nz/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.co.nz/compare/164286/177042/omni-analytics/vs/google-analytics)

-----

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