---
description: Compare Supermetrics vs Reportei to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Supermetrics vs Reportei Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Reporting Tools](/directory/30053/reporting/software) > [Supermetrics \<span\>vs\</span\> Reportei](https://www.capterra.co.nz/compare/162846/180418/supermetrics/vs/reportei)

# Compare Supermetrics vs Reportei

Canonical: https://www.capterra.co.nz/compare/162846/180418/supermetrics/vs/reportei

> Detailed comparison between Supermetrics and Reportei. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Supermetrics | Reportei |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 109 | 241 |
| **Starting Price** | US$29.00 | US$24.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Supermetrics

Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data.

### Reportei

Ideal for social media agencies and freelancers, digital marketers, in-house teams, and e-commerce brands seeking fast dashboards and actionable performance insights

## Key features

### Supermetrics

- API
- Ad hoc Reporting
- Conversion Tracking
- Customisable Dashboard
- Customisable Reports
- Customisable Templates
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Management
- KPI Monitoring
- Marketing Reports
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Visual Analytics

### Reportei

- API
- Ad hoc Reporting
- Conversion Tracking
- Customisable Dashboard
- Customisable Reports
- Customisable Templates
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Management
- KPI Monitoring
- Marketing Reports
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Visual Analytics

## Links

- [View Supermetrics Profile](https://www.capterra.co.nz/software/162846/supermetrics)
- [View Reportei Profile](https://www.capterra.co.nz/software/180418/reportei)
- [View Original Comparison](https://www.capterra.co.nz/compare/162846/180418/supermetrics/vs/reportei)

-----

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