---
description: Compare Apollo.io vs HubSpot Marketing Hub to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Apollo.io vs HubSpot Marketing Hub Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Sales Intelligence Software](/directory/34275/sales-intelligence/software) > [Apollo.io \<span\>vs\</span\> HubSpot Marketing Hub](https://www.capterra.co.nz/compare/158696/171840/apollo/vs/hubspot-marketing)

# Compare Apollo.io vs HubSpot Marketing Hub

Canonical: https://www.capterra.co.nz/compare/158696/171840/apollo/vs/hubspot-marketing

> Detailed comparison between Apollo.io and HubSpot Marketing Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Apollo.io | HubSpot Marketing Hub |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 387 | 6220 |
| **Starting Price** | US$0.00 | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Apollo.io

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## Key features

### Apollo.io

- A/B Testing
- API
- CRM
- Campaign Segmentation
- Contact Database
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Qualification
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Segmentation
- Social Media Integration

### HubSpot Marketing Hub

- A/B Testing
- API
- CRM
- Campaign Segmentation
- Contact Database
- Content Management
- Customer Database
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Qualification
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Segmentation
- Social Media Integration

## Links

- [View Apollo.io Profile](https://www.capterra.co.nz/software/158696/apollo)
- [View HubSpot Marketing Hub Profile](https://www.capterra.co.nz/software/171840/hubspot-marketing)
- [View Original Comparison](https://www.capterra.co.nz/compare/158696/171840/apollo/vs/hubspot-marketing)

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