---
description: Compare Funnel vs Wizaly to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Funnel vs Wizaly Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Funnel \<span\>vs\</span\> Wizaly](https://www.capterra.co.nz/compare/156756/178855/funnel/vs/wizaly)

# Compare Funnel vs Wizaly

Canonical: https://www.capterra.co.nz/compare/156756/178855/funnel/vs/wizaly

> Detailed comparison between Funnel and Wizaly. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Funnel | Wizaly |
| **Overall rating** | 4.7/5 | 5.0/5 |
| **Total Reviews** | 19 | 1 |
| **Starting Price** | US$120.00 | €25,000.00 |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Documentation |

## Best for

### Funnel

Funnel is used by digital marketers, marketing agencies, data analysts, BI professionals, IT departments, e-commerce companies, retail businesses, and enterprises managing multi-channel advertising.

### Wizaly

Advertisers who need to understand the impact of their marketing channels across all conversions and invest their budgets more effectively.

## Key features

### Funnel

- API
- Ad hoc Reporting
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Dashboard
- Data Integration
- Data Source Connectors
- Data Storage Management
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Match & Merge
- Multi-Channel Attribution
- Multi-Touch Attribution
- Performance Management
- Private Dashboards
- ROI Tracking
- Referral Tracking

### Wizaly

- API
- Attribution Modeling
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Multi-Channel Attribution
- Multi-Touch Attribution
- ROI Tracking

## Links

- [View Funnel Profile](https://www.capterra.co.nz/software/156756/funnel)
- [View Wizaly Profile](https://www.capterra.co.nz/software/178855/wizaly)
- [View Original Comparison](https://www.capterra.co.nz/compare/156756/178855/funnel/vs/wizaly)

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