---
description: Compare Klaviyo vs Gmail to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Klaviyo vs Gmail Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Klaviyo \<span\>vs\</span\> Gmail](https://www.capterra.co.nz/compare/156699/202338/klaviyo/vs/gmail)

# Compare Klaviyo vs Gmail

Canonical: https://www.capterra.co.nz/compare/156699/202338/klaviyo/vs/gmail

> Detailed comparison between Klaviyo and Gmail. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Klaviyo | Gmail |
| **Overall rating** | 4.6/5 | 4.8/5 |
| **Total Reviews** | 524 | 13327 |
| **Starting Price** | US$20.00 | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | Videos |

## Best for

### Klaviyo

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

### Gmail

Designed for businesses of all types and sizes, it is a cloud-based email marketing solution that assists with creating custom professional email addresses, sending bulk emails, and more.

## Key features

### Klaviyo

- API
- Alerts/Notifications
- Autoresponders
- Channel Management
- Contact Management
- Customisable Templates
- Email Campaign Management
- Email Marketing
- Email Templates
- Email Tracking
- Lead Management
- List Management
- Mobile Optimization
- Personalisation
- Reporting/Analytics
- Spam Blocker
- Subscriber Management
- Third-Party Integrations
- Website Visitor Tracking

### Gmail

- API
- Alerts/Notifications
- Autoresponders
- Contact Management
- Email Campaign Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- List Management
- Mobile Optimization
- Personalisation
- Reporting/Analytics
- Spam Blocker
- Subscriber Management
- Third-Party Integrations

## Links

- [View Klaviyo Profile](https://www.capterra.co.nz/software/156699/klaviyo)
- [View Gmail Profile](https://www.capterra.co.nz/software/202338/gmail)
- [View Original Comparison](https://www.capterra.co.nz/compare/156699/202338/klaviyo/vs/gmail)

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