---
description: Compare Fullstory vs Smaply to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullstory vs Smaply Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Customer Experience Software](/directory/30671/customer-experience/software) > [Fullstory \<span\>vs\</span\> Smaply](https://www.capterra.co.nz/compare/153721/177161/fullstory/vs/smaply)

# Compare Fullstory vs Smaply

Canonical: https://www.capterra.co.nz/compare/153721/177161/fullstory/vs/smaply

> Detailed comparison between Fullstory and Smaply. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Fullstory | Smaply |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 67 | 20 |
| **Starting Price** | - | €0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Fullstory

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

### Smaply

Smaply is a journey mapping \&amp; management tool to improve the customer experience. The tool is designed for companies with CX teams that collaborate on maps and share progress with others.

## Key features

### Fullstory

- Access Controls/Permissions
- Collaboration Tools
- Commenting/Notes
- Conversion Tracking
- Customer Journey Mapping
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Knowledge Management
- Multi-Channel Data Collection
- Performance Metrics
- Personalisation
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Tagging
- Visual Analytics
- Website Analytics

### Smaply

- Access Controls/Permissions
- Collaboration Tools
- Commenting/Notes
- Conversion Tracking
- Customer Journey Mapping
- Customisable Reports
- Customisable Templates
- Data Visualisation
- Knowledge Management
- Multi-Channel Data Collection
- Performance Metrics
- Personalisation
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Tagging
- Visual Analytics
- Website Analytics

## Links

- [View Fullstory Profile](https://www.capterra.co.nz/software/153721/fullstory)
- [View Smaply Profile](https://www.capterra.co.nz/software/177161/smaply)
- [View Original Comparison](https://www.capterra.co.nz/compare/153721/177161/fullstory/vs/smaply)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Fullstory vs Smaply Comparison - Capterra New Zealand 2026","description":"Compare Fullstory vs Smaply to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/153721/177161/fullstory/vs/smaply","about":[{"@id":"https://www.capterra.co.nz/software/153721/fullstory#software"},{"@id":"https://www.capterra.co.nz/software/177161/smaply#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/153721/177161/fullstory/vs/smaply#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.nz/compare/153721/177161/fullstory/vs/smaply#webpage","isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Fullstory","description":"Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates.\n\nFrom proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data and agentic AI provide deeper and more immediately actionable insights beyond conventional web and product analytics. \n\nFullstory automatically collects, structures, and enriches behavioral data from digital activities like what users play and pause, what they copy and paste, where they zoom in &amp; out, what apps are in use, and translates those behaviors into actions, insights, and recommendations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/fd78fd33-a403-4769-92be-6ac93355b3af.png","url":"https://www.capterra.co.nz/software/153721/fullstory","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/153721/fullstory#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":67},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Smaply","description":"Smaply is a journey mapping &amp; management tool for companies of all sizes who want to improve their customer experience and scale design thinking in their organization. \n\nFlexible and intuitive editor | Smaply AI for quickly generating maps | Opportunities, pain points and solutions | Portfolio graph | Metrics and KPIs | granular user roles | comments on cards | journey map hierarchies | ISO 27001:2022 | SOC2 | GDPR | SSO | hosting on dedicated instance | Coaching &amp; training | real-time collaboration | export functionalities | Journey Performance Indicator","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/029f6490-30ee-47ad-b118-b1e32544af39.png","url":"https://www.capterra.co.nz/software/177161/smaply","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/177161/smaply#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":20},"offers":{"price":"0","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Experience Software","position":2,"item":"/directory/30671/customer-experience/software","@type":"ListItem"},{"name":"Fullstory vs Smaply","position":3,"item":"https://www.capterra.co.nz/compare/153721/177161/fullstory/vs/smaply","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/compare/153721/177161/fullstory/vs/smaply#breadcrumblist"}]}
</script>