---
description: Compare Fullstory vs Insightech to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullstory vs Insightech Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Customer Experience Software](/directory/30671/customer-experience/software) > [Fullstory \<span\>vs\</span\> Insightech](https://www.capterra.co.nz/compare/153721/171547/fullstory/vs/insightech)

# Compare Fullstory vs Insightech

Canonical: https://www.capterra.co.nz/compare/153721/171547/fullstory/vs/insightech

> Detailed comparison between Fullstory and Insightech. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Fullstory | Insightech |
| **Overall rating** | 4.6/5 | - |
| **Total Reviews** | 67 | 0 |
| **Starting Price** | - | US$10,000.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Fullstory

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

### Insightech

Digital Marketing, Analytics, eCommerce, Design \&amp; UX, Operations\\Support \&amp; IT , Product Management

## Key features

### Fullstory

- API
- Activity Tracking
- Analytics
- Behavior Analytics
- Conversion Rate Optimisation
- Customer Activity Tracking
- Dashboard
- Data Analysis Tools
- Element Analytics
- Engagement Tracking
- Event Logs
- For Websites
- Keyword Tracking
- Monitoring
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Single Sign On
- Site Search Tracking
- Visitor Tracking

### Insightech

- API
- Activity Tracking
- Analytics
- Behavior Analytics
- Conversion Rate Optimisation
- Customer Activity Tracking
- Dashboard
- Data Analysis Tools
- Element Analytics
- Engagement Tracking
- Event Logs
- For Websites
- Keyword Tracking
- Monitoring
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Single Sign On
- Site Search Tracking
- Visitor Tracking

## Links

- [View Fullstory Profile](https://www.capterra.co.nz/software/153721/fullstory)
- [View Insightech Profile](https://www.capterra.co.nz/software/171547/insightech)
- [View Original Comparison](https://www.capterra.co.nz/compare/153721/171547/fullstory/vs/insightech)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Fullstory vs Insightech Comparison - Capterra New Zealand 2026","description":"Compare Fullstory vs Insightech to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/153721/171547/fullstory/vs/insightech","about":[{"@id":"https://www.capterra.co.nz/software/153721/fullstory#software"},{"@id":"https://www.capterra.co.nz/software/171547/insightech#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/153721/171547/fullstory/vs/insightech#breadcrumblist"},"@id":"https://www.capterra.co.nz/compare/153721/171547/fullstory/vs/insightech#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Fullstory","description":"Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates.\n\nFrom proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data and agentic AI provide deeper and more immediately actionable insights beyond conventional web and product analytics. \n\nFullstory automatically collects, structures, and enriches behavioral data from digital activities like what users play and pause, what they copy and paste, where they zoom in &amp; out, what apps are in use, and translates those behaviors into actions, insights, and recommendations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/fd78fd33-a403-4769-92be-6ac93355b3af.png","url":"https://www.capterra.co.nz/software/153721/fullstory","@id":"https://www.capterra.co.nz/software/153721/fullstory#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":67},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Insightech","description":"Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page content analysis, conversion funnel optimisation and website re-platforming in one easy-to-install and run solution. Also benefit from dedicated support, workshops and training to ensure continued success as you advance your organisation's experience analytics capability.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bf906ae9-cd02-4634-987c-e199fff8c959.png","url":"https://www.capterra.co.nz/software/171547/insightech","@id":"https://www.capterra.co.nz/software/171547/insightech#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"10000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome"},{"@id":"https://www.capterra.co.nz/compare/153721/171547/fullstory/vs/insightech#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Experience Software","position":2,"item":"/directory/30671/customer-experience/software","@type":"ListItem"},{"name":"Fullstory vs Insightech","position":3,"item":"https://www.capterra.co.nz/compare/153721/171547/fullstory/vs/insightech","@type":"ListItem"}]}]}
</script>