---
description: Compare Fullstory vs Looker to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullstory vs Looker Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Customer Experience Software](/directory/30671/customer-experience/software) > [Fullstory \<span\>vs\</span\> Looker](https://www.capterra.co.nz/compare/153721/169053/fullstory/vs/looker)

# Compare Fullstory vs Looker

Canonical: https://www.capterra.co.nz/compare/153721/169053/fullstory/vs/looker

> Detailed comparison between Fullstory and Looker. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Fullstory | Looker |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 67 | 282 |
| **Starting Price** | - | US$2,000.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Fullstory

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

## Key features

### Fullstory

- AI/Machine Learning
- API
- Activity Tracking
- Ad hoc Reporting
- Dashboard
- Data Capture and Transfer
- Functions/Calculations
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Mixed Methods Research
- Monitoring
- Performance Metrics
- Private Dashboards
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Search/Filter
- Single Sign On
- Site Search Tracking

### Looker

- AI/Machine Learning
- API
- Activity Tracking
- Ad hoc Reporting
- Dashboard
- Data Capture and Transfer
- Functions/Calculations
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Mixed Methods Research
- Monitoring
- Performance Metrics
- Private Dashboards
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Search/Filter
- Single Sign On
- Site Search Tracking

## Links

- [View Fullstory Profile](https://www.capterra.co.nz/software/153721/fullstory)
- [View Looker Profile](https://www.capterra.co.nz/software/169053/looker)
- [View Original Comparison](https://www.capterra.co.nz/compare/153721/169053/fullstory/vs/looker)

-----

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