---
description: Compare Fullstory vs Hotjar to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullstory vs Hotjar Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Fullstory \<span\>vs\</span\> Hotjar](https://www.capterra.co.nz/compare/153721/163516/fullstory/vs/hotjar)

# Compare Fullstory vs Hotjar

Canonical: https://www.capterra.co.nz/compare/153721/163516/fullstory/vs/hotjar

> Detailed comparison between Fullstory and Hotjar. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Fullstory | Hotjar |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 67 | 539 |
| **Starting Price** | - | US$39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Fullstory

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

## Key features

### Fullstory

- API
- Activity Tracking
- Behavior Analytics
- Conversion Rate Optimisation
- Customer Activity Tracking
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Dynamic Content
- Element Analytics
- Engagement Tracking
- For Websites
- KPI Monitoring
- Monitoring
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Single Sign On
- Visitor Tracking

### Hotjar

- API
- Activity Tracking
- Behavior Analytics
- Conversion Rate Optimisation
- Customer Activity Tracking
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Dynamic Content
- Element Analytics
- Engagement Tracking
- For Websites
- KPI Monitoring
- Monitoring
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Single Sign On
- Visitor Tracking

## Links

- [View Fullstory Profile](https://www.capterra.co.nz/software/153721/fullstory)
- [View Hotjar Profile](https://www.capterra.co.nz/software/163516/hotjar)
- [View Original Comparison](https://www.capterra.co.nz/compare/153721/163516/fullstory/vs/hotjar)

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