---
description: Compare Fullstory vs Adobe Customer Journey Analytics B2B Edition to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullstory vs Adobe Customer Journey Analytics B2B Edition Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Customer Journey Mapping Tools](/directory/31537/customer-journey-mapping-tools/software) > [Fullstory \<span\>vs\</span\> Adobe Customer Journey Analytics B2B Edition](https://www.capterra.co.nz/compare/153721/1077516/fullstory/vs/Adobe-Customer-Journey-Analytics-B2B-Edition)

# Compare Fullstory vs Adobe Customer Journey Analytics B2B Edition

Canonical: https://www.capterra.co.nz/compare/153721/1077516/fullstory/vs/Adobe-Customer-Journey-Analytics-B2B-Edition

> Detailed comparison between Fullstory and Adobe Customer Journey Analytics B2B Edition. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Fullstory | Adobe Customer Journey Analytics B2B Edition |
| **Overall rating** | 4.6/5 | - |
| **Total Reviews** | 67 | 0 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Fullstory

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

### Adobe Customer Journey Analytics B2B Edition

Empower your marketing and sales teams with actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer's journey.

## Key features

### Fullstory

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Ad hoc Reporting
- Collaboration Tools
- Customisable Templates
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Engagement Tracking
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visual Analytics

### Adobe Customer Journey Analytics B2B Edition

- A/B Testing
- API
- Access Controls/Permissions
- Activity Tracking
- Ad hoc Reporting
- Collaboration Tools
- Customisable Templates
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Engagement Tracking
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Visual Analytics

## Links

- [View Fullstory Profile](https://www.capterra.co.nz/software/153721/fullstory)
- [View Adobe Customer Journey Analytics B2B Edition Profile](https://www.capterra.co.nz/software/1077516/Adobe-Customer-Journey-Analytics-B2B-Edition)
- [View Original Comparison](https://www.capterra.co.nz/compare/153721/1077516/fullstory/vs/Adobe-Customer-Journey-Analytics-B2B-Edition)

-----

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