---
description: Compare Omnisend vs Fixel to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Omnisend vs Fixel Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Form Builder Software](/directory/33235/form-builder/software) > [Omnisend \<span\>vs\</span\> Fixel](https://www.capterra.co.nz/compare/153508/175165/omnisend/vs/fixel)

# Compare Omnisend vs Fixel

Canonical: https://www.capterra.co.nz/compare/153508/175165/omnisend/vs/fixel

> Detailed comparison between Omnisend and Fixel. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Omnisend | Fixel |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 836 | 11 |
| **Starting Price** | US$16.00 | US$99.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Best for

### Omnisend

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

### Fixel

Campaign Managers at Growing B2C Companies \&amp; Agencies

## Key features

### Omnisend

- Audience Targeting
- Behaviour Tracking
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Channel Management
- Customer Segmentation
- Customisable Templates
- Data Integration
- Engagement Tracking
- Lead Management
- Monitoring
- Personalisation
- Real-Time Data
- Reminders
- Reporting & Statistics
- Scheduled Messaging
- Scheduling
- Third-Party Integrations
- Website Visitor Tracking

### Fixel

- Audience Targeting
- Behaviour Tracking
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Customer Segmentation
- Engagement Tracking
- Personalisation
- Reporting & Statistics
- Third-Party Integrations

## Links

- [View Omnisend Profile](https://www.capterra.co.nz/software/153508/omnisend)
- [View Fixel Profile](https://www.capterra.co.nz/software/175165/fixel)
- [View Original Comparison](https://www.capterra.co.nz/compare/153508/175165/omnisend/vs/fixel)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Omnisend vs Fixel Comparison - Capterra New Zealand 2026","description":"Compare Omnisend vs Fixel to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/153508/175165/omnisend/vs/fixel","about":[{"@id":"https://www.capterra.co.nz/software/153508/omnisend#software"},{"@id":"https://www.capterra.co.nz/software/175165/fixel#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/153508/175165/omnisend/vs/fixel#breadcrumblist"},"@id":"https://www.capterra.co.nz/compare/153508/175165/omnisend/vs/fixel#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Omnisend","description":"Omnisend is an email marketing software designed for ecommerce applications, enabling automated marketing campaigns through multiple channels. The platform features intuitive tools for creating personalized, branded communications while automating routine tasks such as welcome messages and abandoned cart recovery notifications. The system includes SMS capabilities for broader customer engagement and offers segmentation functionality to deliver targeted messaging based on customer behavior and campaign activity. \n\nOmnisend centralizes marketing data through integrations with numerous ecommerce platforms and tools, allowing for streamlined campaign management. The software provides comprehensive reporting features to track campaign performance and customer engagement metrics. Migration from other platforms can be completed quickly with minimal disruption to ongoing marketing efforts. The platform continues to evolve with new features and capabilities to address changing marketing needs.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/088bd3a2-781b-40aa-b94d-3094501d1b96.webp","url":"https://www.capterra.co.nz/software/153508/omnisend","@id":"https://www.capterra.co.nz/software/153508/omnisend#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":836},"offers":{"price":"16","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Fixel","description":"Fixel is a fully automated segmentation tool that ranks your website audience based on their level of engagement.\nOur platform learns how users interact with your site, and by applying advanced machine learning algorithms, we highlight only those visitors that matter most.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3bd99341-34d5-48a5-9744-c24c4dc06d16.png","url":"https://www.capterra.co.nz/software/175165/fixel","@id":"https://www.capterra.co.nz/software/175165/fixel#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":11},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.nz/compare/153508/175165/omnisend/vs/fixel#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Form Builder Software","position":2,"item":"/directory/33235/form-builder/software","@type":"ListItem"},{"name":"Omnisend vs Fixel","position":3,"item":"https://www.capterra.co.nz/compare/153508/175165/omnisend/vs/fixel","@type":"ListItem"}]}]}
</script>