---
description: Compare HubSpot CRM vs Attio to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot CRM vs Attio Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Lead Management Software](/directory/30017/lead-management/software) > [HubSpot CRM \<span\>vs\</span\> Attio](https://www.capterra.co.nz/compare/152373/1001325/hubspot-crm/vs/attio)

# Compare HubSpot CRM vs Attio

Canonical: https://www.capterra.co.nz/compare/152373/1001325/hubspot-crm/vs/attio

> Detailed comparison between HubSpot CRM and Attio. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HubSpot CRM | Attio |
| **Overall rating** | 4.5/5 | 3.8/5 |
| **Total Reviews** | 4451 | 8 |
| **Starting Price** | US$20.00 | US$69.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### HubSpot CRM

The HubSpot CRM is built for growing teams to attract, engage and delight customers.

### Attio

Startups, growing businesses, and large organizations.

## Key features

### HubSpot CRM

- API
- CRM
- Calendar Management
- Document Storage
- Email Management
- Email Marketing
- Email Templates
- Lead Management
- Lead Nurturing
- Lead Qualification
- Marketing Automation
- Mobile Access
- Opportunity Management
- Referral Tracking
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Social Media Integration
- Task Management
- Workflow Management

### Attio

- API
- CRM
- Calendar Management
- Document Storage
- Email Management
- Email Marketing
- Email Templates
- Lead Management
- Lead Nurturing
- Lead Qualification
- Marketing Automation
- Mobile Access
- Opportunity Management
- Referral Tracking
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Social Media Integration
- Task Management
- Workflow Management

## Links

- [View HubSpot CRM Profile](https://www.capterra.co.nz/software/152373/hubspot-crm)
- [View Attio Profile](https://www.capterra.co.nz/software/1001325/attio)
- [View Original Comparison](https://www.capterra.co.nz/compare/152373/1001325/hubspot-crm/vs/attio)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"HubSpot CRM vs Attio Comparison - Capterra New Zealand 2026","description":"Compare HubSpot CRM vs Attio to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/152373/1001325/hubspot-crm/vs/attio","about":[{"@id":"https://www.capterra.co.nz/software/152373/hubspot-crm#software"},{"@id":"https://www.capterra.co.nz/software/1001325/attio#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/152373/1001325/hubspot-crm/vs/attio#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.nz/compare/152373/1001325/hubspot-crm/vs/attio#webpage","isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"HubSpot CRM","description":"HubSpot customer relationship management (CRM) tool is built for companies that want to spend less time logging data. It keeps all contacts in one centralized, customizable database. And teams can see everything about a lead in one place; no more digging through inboxes to find information.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a5bf5af9-4a69-477a-9968-fdb5d9299f9e.webp","url":"https://www.capterra.co.nz/software/152373/hubspot-crm","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/152373/hubspot-crm#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":4451},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Attio","description":"Attio is the AI-native CRM that's built to scale your business. It’s fully flexible, amazingly powerful, and easy to set up.\n\nHere are some key Attio features:\n\n- Create custom objects for any use case\n- Define associations between objects\n- Uncover precise company details with data enrichment\n- Access powerful reporting features\n- Use our native Call Intelligence feature to record your meetings and gain insights\n- Integrate with the other software in your stack and sync everything from billing to product data\n\nSync your email and calendar to get started today, and join the fastest growing startups that are already using Attio to power their businesses. \n\nTo learn what Attio can do for you, visit attio.com.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8cae491e-11c3-4259-b9bd-a448336551fc.png","url":"https://www.capterra.co.nz/software/1001325/attio","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/1001325/attio#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.8,"bestRating":5,"ratingCount":8},"offers":{"price":"69","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Lead Management Software","position":2,"item":"/directory/30017/lead-management/software","@type":"ListItem"},{"name":"HubSpot CRM vs Attio","position":3,"item":"https://www.capterra.co.nz/compare/152373/1001325/hubspot-crm/vs/attio","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/compare/152373/1001325/hubspot-crm/vs/attio#breadcrumblist"}]}
</script>
