---
description: Compare Moz Pro vs Ahrefs to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Moz Pro vs Ahrefs Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Brand Management Software](/directory/30531/brand-management/software) > [Moz Pro \<span\>vs\</span\> Ahrefs](https://www.capterra.co.nz/compare/152215/176340/moz-pro/vs/ahrefs)

# Compare Moz Pro vs Ahrefs

Canonical: https://www.capterra.co.nz/compare/152215/176340/moz-pro/vs/ahrefs

> Detailed comparison between Moz Pro and Ahrefs. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Moz Pro | Ahrefs |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 349 | 581 |
| **Starting Price** | US$99.00 | US$99.00 |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### Moz Pro

Moz targets the marketing departments of organizations in various industries. It can support small, medium, and large established enterprises to help streamline marketing operations.

### Ahrefs

Website owners, SEOs, marketers, agencies, in-house marketing teams, enterprises.

## Key features

### Moz Pro

- API
- Audit Management
- Backlink Monitoring
- Campaign Management
- Competitive Analysis
- Content Management
- Conversion Tracking
- Dashboard
- Data Visualisation
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- Monitoring
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Web Traffic Reporting
- Website Analytics

### Ahrefs

- API
- Audit Management
- Backlink Monitoring
- Campaign Management
- Competitive Analysis
- Content Management
- Conversion Tracking
- Dashboard
- Data Visualisation
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- Monitoring
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Web Traffic Reporting
- Website Analytics

## Links

- [View Moz Pro Profile](https://www.capterra.co.nz/software/152215/moz-pro)
- [View Ahrefs Profile](https://www.capterra.co.nz/software/176340/ahrefs)
- [View Original Comparison](https://www.capterra.co.nz/compare/152215/176340/moz-pro/vs/ahrefs)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Moz Pro vs Ahrefs Comparison - Capterra New Zealand 2026","description":"Compare Moz Pro vs Ahrefs to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/152215/176340/moz-pro/vs/ahrefs","about":[{"@id":"https://www.capterra.co.nz/software/152215/moz-pro#software"},{"@id":"https://www.capterra.co.nz/software/176340/ahrefs#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/152215/176340/moz-pro/vs/ahrefs#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.nz/compare/152215/176340/moz-pro/vs/ahrefs#webpage","isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Moz Pro","description":"Moz Pro is an all-in-one SEO suite of tools. It allows businesses to improve rankings, increase traffic, and gain more visibility in search results. Main features include keyword research, rank tracking, backlink analysis, and site audit. Keyword research tools allow businesses to improve their content and strategies. Businesses can uncover competitive advantages by tracking competitors through SERPs, fix technical problems with the help of Moz Pro suggestions and perform weekly site audits.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2766197f-0e67-42b0-bcd6-06e62388b1aa.png","url":"https://www.capterra.co.nz/software/152215/moz-pro","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/152215/moz-pro#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":349},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Ahrefs","description":"Ahrefs is trusted by SEOs and marketers worldwide as the ultimate toolset for SEO, powered by industry-leading data. Boasting the #1 most active SEO crawler, Ahrefs crawls the web 24/7, stores vasts amount of data, and makes it easily accessible via its user-friendly user interface. This data is vital for every SEO task, including: keyword research, link building, content marketing, competitive research, website audits, and rank tracking. Designed by SEOs for SEOs, Ahrefs helps you boost any website's organic traffic efficiently, being a key asset for digital marketing success.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6e360202-07ec-440e-b948-b5d869085c8f.png","url":"https://www.capterra.co.nz/software/176340/ahrefs","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/176340/ahrefs#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":581},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Brand Management Software","position":2,"item":"/directory/30531/brand-management/software","@type":"ListItem"},{"name":"Moz Pro vs Ahrefs","position":3,"item":"https://www.capterra.co.nz/compare/152215/176340/moz-pro/vs/ahrefs","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/compare/152215/176340/moz-pro/vs/ahrefs#breadcrumblist"}]}
</script>