---
description: Compare Ghost vs HubSpot Marketing Hub to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Ghost vs HubSpot Marketing Hub Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Blog Software](/directory/30898/blog/software) > [Ghost \<span\>vs\</span\> HubSpot Marketing Hub](https://www.capterra.co.nz/compare/151947/171840/ghost/vs/hubspot-marketing)

# Compare Ghost vs HubSpot Marketing Hub

Canonical: https://www.capterra.co.nz/compare/151947/171840/ghost/vs/hubspot-marketing

> Detailed comparison between Ghost and HubSpot Marketing Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Ghost | HubSpot Marketing Hub |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 52 | 6220 |
| **Starting Price** | - | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Not Offered | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Ghost

\-

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## Key features

### Ghost

- Collaboration Tools
- Content Management
- Reporting/Analytics
- SEO Management

### HubSpot Marketing Hub

- Collaboration Tools
- Content Management
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- Filtering
- Form Builder
- Keyword Rank Tracking
- Keyword Tracking
- Lead Capture
- Lead Management
- Monitoring
- Real Time Editing
- Reporting/Analytics
- SEO Management
- Social Advertising
- Social Marketing
- Web Forms
- Website Publishing Options
- Website Visitor Tracking

## Links

- [View Ghost Profile](https://www.capterra.co.nz/software/151947/ghost)
- [View HubSpot Marketing Hub Profile](https://www.capterra.co.nz/software/171840/hubspot-marketing)
- [View Original Comparison](https://www.capterra.co.nz/compare/151947/171840/ghost/vs/hubspot-marketing)

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