---
description: Compare Similarweb vs Matomo to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Similarweb vs Matomo Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Sales Intelligence Software](/directory/34275/sales-intelligence/software) > [Similarweb \<span\>vs\</span\> Matomo](https://www.capterra.co.nz/compare/148472/182627/similarweb-pro/vs/matomo-analytics)

# Compare Similarweb vs Matomo

Canonical: https://www.capterra.co.nz/compare/148472/182627/similarweb-pro/vs/matomo-analytics

> Detailed comparison between Similarweb and Matomo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Similarweb | Matomo |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 251 | 62 |
| **Starting Price** | US$125.00 | US$9.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Documentation, Videos |

## Best for

### Similarweb

Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more.

### Matomo

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

## Key features

### Similarweb

- API
- Campaign Management
- Customisable Branding
- Dashboard
- Dashboard Creation
- Keyword Tracking
- Multiple Site Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Site Search Tracking
- Statistical Analysis
- Time on Site Tracking
- Visual Analytics

### Matomo

- API
- Campaign Management
- Customisable Branding
- Dashboard
- Dashboard Creation
- Keyword Tracking
- Multiple Site Management
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Self Service Data Preparation
- Site Search Tracking
- Statistical Analysis
- Time on Site Tracking
- Visual Analytics

## Links

- [View Similarweb Profile](https://www.capterra.co.nz/software/148472/similarweb-pro)
- [View Matomo Profile](https://www.capterra.co.nz/software/182627/matomo-analytics)
- [View Original Comparison](https://www.capterra.co.nz/compare/148472/182627/similarweb-pro/vs/matomo-analytics)

-----

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