---
description: Compare Similarweb vs Looker to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Similarweb vs Looker Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Lead Nurturing Software](/directory/31563/lead-nurturing/software) > [Similarweb \<span\>vs\</span\> Looker](https://www.capterra.co.nz/compare/148472/169053/similarweb-pro/vs/looker)

# Compare Similarweb vs Looker

Canonical: https://www.capterra.co.nz/compare/148472/169053/similarweb-pro/vs/looker

> Detailed comparison between Similarweb and Looker. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Similarweb | Looker |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 251 | 282 |
| **Starting Price** | US$125.00 | US$2,000.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Similarweb

Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more.

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

## Key features

### Similarweb

- API
- Activity Tracking
- Ad hoc Reporting
- Charting
- Dashboard
- Interactive Reports
- Key Performance Indicators
- Keyword Tracking
- Monitoring
- Performance Metrics
- Predictive Analytics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- SSL Security
- Search/Filter
- Self Service Data Preparation
- Single Sign On
- Site Search Tracking

### Looker

- API
- Activity Tracking
- Ad hoc Reporting
- Charting
- Dashboard
- Interactive Reports
- Key Performance Indicators
- Keyword Tracking
- Monitoring
- Performance Metrics
- Predictive Analytics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- SSL Security
- Search/Filter
- Self Service Data Preparation
- Single Sign On
- Site Search Tracking

## Links

- [View Similarweb Profile](https://www.capterra.co.nz/software/148472/similarweb-pro)
- [View Looker Profile](https://www.capterra.co.nz/software/169053/looker)
- [View Original Comparison](https://www.capterra.co.nz/compare/148472/169053/similarweb-pro/vs/looker)

-----

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