---
description: Compare EmailOctopus vs Customer.io to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: EmailOctopus vs Customer.io Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [EmailOctopus \<span\>vs\</span\> Customer.io](https://www.capterra.co.nz/compare/147415/174023/emailoctopus/vs/customer-io)

# Compare EmailOctopus vs Customer.io

Canonical: https://www.capterra.co.nz/compare/147415/174023/emailoctopus/vs/customer-io

> Detailed comparison between EmailOctopus and Customer.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | EmailOctopus | Customer.io |
| **Overall rating** | 4.8/5 | 4.7/5 |
| **Total Reviews** | 654 | 87 |
| **Starting Price** | US$9.00 | US$100.00 |
| **Free Trial** | No | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### EmailOctopus

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

### Customer.io

Customer.io is used by marketers, product teams, engineers, SaaS companies, EdTech organizations, FinTech businesses, marketplaces, healthcare providers, and enterprises.

## Key features

### EmailOctopus

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- List Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Template Management
- Workflow Management

### Customer.io

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- List Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Template Management
- Workflow Management

## Links

- [View EmailOctopus Profile](https://www.capterra.co.nz/software/147415/emailoctopus)
- [View Customer.io Profile](https://www.capterra.co.nz/software/174023/customer-io)
- [View Original Comparison](https://www.capterra.co.nz/compare/147415/174023/emailoctopus/vs/customer-io)

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