---
description: Compare EmailOctopus vs HubSpot Marketing Hub to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: EmailOctopus vs HubSpot Marketing Hub Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [EmailOctopus \<span\>vs\</span\> HubSpot Marketing Hub](https://www.capterra.co.nz/compare/147415/171840/emailoctopus/vs/hubspot-marketing)

# Compare EmailOctopus vs HubSpot Marketing Hub

Canonical: https://www.capterra.co.nz/compare/147415/171840/emailoctopus/vs/hubspot-marketing

> Detailed comparison between EmailOctopus and HubSpot Marketing Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | EmailOctopus | HubSpot Marketing Hub |
| **Overall rating** | 4.8/5 | 4.5/5 |
| **Total Reviews** | 654 | 6220 |
| **Starting Price** | US$9.00 | US$15.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### EmailOctopus

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## Key features

### EmailOctopus

- API
- CAN-SPAM Compliance
- Campaign Scheduling
- Campaign Segmentation
- Contact Database
- Content Management
- Customisable Templates
- Dynamic Content
- Email Management
- Email Sequences
- Email Templates
- Engagement Tracking
- Lead Capture
- Lead Management
- List Management
- Live Chat
- Reporting/Analytics
- Subscriber Management
- Template Management
- Web Forms

### HubSpot Marketing Hub

- API
- CAN-SPAM Compliance
- Campaign Scheduling
- Campaign Segmentation
- Contact Database
- Content Management
- Customisable Templates
- Dynamic Content
- Email Management
- Email Sequences
- Email Templates
- Engagement Tracking
- Lead Capture
- Lead Management
- List Management
- Live Chat
- Reporting/Analytics
- Subscriber Management
- Template Management
- Web Forms

## Links

- [View EmailOctopus Profile](https://www.capterra.co.nz/software/147415/emailoctopus)
- [View HubSpot Marketing Hub Profile](https://www.capterra.co.nz/software/171840/hubspot-marketing)
- [View Original Comparison](https://www.capterra.co.nz/compare/147415/171840/emailoctopus/vs/hubspot-marketing)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"EmailOctopus vs HubSpot Marketing Hub Comparison - Capterra New Zealand 2026","description":"Compare EmailOctopus vs HubSpot Marketing Hub to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/147415/171840/emailoctopus/vs/hubspot-marketing","about":[{"@id":"https://www.capterra.co.nz/software/147415/emailoctopus#software"},{"@id":"https://www.capterra.co.nz/software/171840/hubspot-marketing#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/147415/171840/emailoctopus/vs/hubspot-marketing#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.nz/compare/147415/171840/emailoctopus/vs/hubspot-marketing#webpage","isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"EmailOctopus","description":"EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/54f5384b-3ad5-4759-9fe3-1dc6b6d31d8b.png","url":"https://www.capterra.co.nz/software/147415/emailoctopus","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/147415/emailoctopus#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":654},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"HubSpot Marketing Hub","description":"HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/abcc5258-419b-492a-a5c3-e3ada71d0e1c.png","url":"https://www.capterra.co.nz/software/171840/hubspot-marketing","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/171840/hubspot-marketing#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":6220},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/30013/email-marketing/software","@type":"ListItem"},{"name":"EmailOctopus vs HubSpot Marketing Hub","position":3,"item":"https://www.capterra.co.nz/compare/147415/171840/emailoctopus/vs/hubspot-marketing","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/compare/147415/171840/emailoctopus/vs/hubspot-marketing#breadcrumblist"}]}
</script>