---
description: Compare AB Tasty vs Mixpanel to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: AB Tasty vs Mixpanel Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Automation Testing Tools](/directory/30609/automated-testing/software) > [AB Tasty \<span\>vs\</span\> Mixpanel](https://www.capterra.co.nz/compare/141801/158740/ab-tasty/vs/mixpanel)

# Compare AB Tasty vs Mixpanel

Canonical: https://www.capterra.co.nz/compare/141801/158740/ab-tasty/vs/mixpanel

> Detailed comparison between AB Tasty and Mixpanel. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | AB Tasty | Mixpanel |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 11 | 145 |
| **Starting Price** | €15,000.00 | US$25.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### AB Tasty

AB Tasty is trusted by 900+ enterprises across many industries. Some of our awesome clients include L'Oreal, Sephora, Ashley Homestore, LUSH Cosmetics, Panasonic, Clarins, and Eurosport.

### Mixpanel

Over 29,000 customers around the world use Mixpanel.

## Key features

### AB Tasty

- Audience Targeting
- Campaign Management
- Conversion Rate Optimisation
- Conversion Tracking
- Goal Setting/Tracking
- Keyword Tracking
- Multiple Site Management
- Multivariate Testing
- Pageview Tracking
- Performance Metrics
- Referral Tracking
- Site Search Tracking
- Split Testing
- Surveys & Feedback
- User Interaction Tracking

### Mixpanel

- API
- Audience Targeting
- Campaign Management
- Conversion Tracking
- Dashboard
- Engagement Tracking
- Goal Setting/Tracking
- KPI Monitoring
- Multiple Site Management
- Multivariate Testing
- Pageview Tracking
- Performance Metrics
- Referral Tracking
- Revenue Tracking
- User Interaction Tracking

## Links

- [View AB Tasty Profile](https://www.capterra.co.nz/software/141801/ab-tasty)
- [View Mixpanel Profile](https://www.capterra.co.nz/software/158740/mixpanel)
- [View Original Comparison](https://www.capterra.co.nz/compare/141801/158740/ab-tasty/vs/mixpanel)

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