---
description: Compare AB Tasty vs Freshmarketer to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: AB Tasty vs Freshmarketer Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Personalization Software](/directory/30965/personalization/software) > [AB Tasty \<span\>vs\</span\> Freshmarketer](https://www.capterra.co.nz/compare/141801/1008465/ab-tasty/vs/freshmarketer)

# Compare AB Tasty vs Freshmarketer

Canonical: https://www.capterra.co.nz/compare/141801/1008465/ab-tasty/vs/freshmarketer

> Detailed comparison between AB Tasty and Freshmarketer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | AB Tasty | Freshmarketer |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 11 | 25 |
| **Starting Price** | €15,000.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### AB Tasty

AB Tasty is trusted by 900+ enterprises across many industries. Some of our awesome clients include L'Oreal, Sephora, Ashley Homestore, LUSH Cosmetics, Panasonic, Clarins, and Eurosport.

### Freshmarketer

\-

## Key features

### AB Tasty

- A/B Testing
- Audience Targeting
- Campaign Management
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Heatmaps
- Landing Pages/Web Forms
- Performance Metrics
- Site Search Tracking
- Split Testing
- Statistical Analysis
- Surveys & Feedback
- Visual Editor

### Freshmarketer

- A/B Testing
- AI/Machine Learning
- Audience Targeting
- Campaign Management
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Customisable Templates
- For Marketing and Advertising
- Form Builder
- Heatmaps
- Landing Pages/Web Forms
- Performance Metrics
- Split Testing
- Statistical Analysis
- Visitor Tracking
- Visual Editor
- Website Publishing Options

## Links

- [View AB Tasty Profile](https://www.capterra.co.nz/software/141801/ab-tasty)
- [View Freshmarketer Profile](https://www.capterra.co.nz/software/1008465/freshmarketer)
- [View Original Comparison](https://www.capterra.co.nz/compare/141801/1008465/ab-tasty/vs/freshmarketer)

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