---
description: Compare Instapage vs ABsmartly to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Instapage vs ABsmartly Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Content Management Systems](/directory/10007/content-management/software) > [Instapage \<span\>vs\</span\> ABsmartly](https://www.capterra.co.nz/compare/141695/1070261/instapage/vs/ABsmartly)

# Compare Instapage vs ABsmartly

Canonical: https://www.capterra.co.nz/compare/141695/1070261/instapage/vs/ABsmartly

> Detailed comparison between Instapage and ABsmartly. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Instapage | ABsmartly |
| **Overall rating** | 4.5/5 | - |
| **Total Reviews** | 365 | 0 |
| **Starting Price** | US$79.00 | €60,000.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Instapage

Digital Marketing Teams and Agencies. Small and mid-sized businesses across the sectors.

### ABsmartly

Experiment smartly, accelerate growth.

## Key features

### Instapage

- A/B Testing
- API
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Campaign Segmentation
- Channel Management
- Client Management
- Customisable Reports
- Customisable Templates
- Landing Pages/Web Forms
- Lead Management
- Monitoring
- Real-Time Data
- Reporting/Analytics
- Split Testing
- Third-Party Integrations
- Visual Editor
- Website Publishing Options
- Workflow Management

### ABsmartly

- A/B Testing
- API
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Campaign Segmentation
- Customisable Reports
- Customisable Templates
- Landing Pages/Web Forms
- Monitoring
- Real-Time Data
- Reporting/Analytics
- Split Testing
- Third-Party Integrations
- Visual Editor
- Workflow Management

## Links

- [View Instapage Profile](https://www.capterra.co.nz/software/141695/instapage)
- [View ABsmartly Profile](https://www.capterra.co.nz/software/1070261/ABsmartly)
- [View Original Comparison](https://www.capterra.co.nz/compare/141695/1070261/instapage/vs/ABsmartly)

-----

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