---
description: Compare Referral Rock vs Yotpo to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Referral Rock vs Yotpo Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Customer Advocacy Software](/directory/31435/customer-advocacy/software) > [Referral Rock \<span\>vs\</span\> Yotpo](https://www.capterra.co.nz/compare/139089/144389/referral-rock-software/vs/yotpo)

# Compare Referral Rock vs Yotpo

Canonical: https://www.capterra.co.nz/compare/139089/144389/referral-rock-software/vs/yotpo

> Detailed comparison between Referral Rock and Yotpo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Referral Rock | Yotpo |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 98 | 375 |
| **Starting Price** | US$175.00 | US$199.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Referral Rock

Tech, Professional Services, B2B, B2C, SaaS, Enterprise, Services (Not just ecommerce)

### Yotpo

eCommerce brands, online retailers, digital marketers, customer experience managers, and brand growth strategists.

## Key features

### Referral Rock

- API
- Activity Dashboard
- Campaign Management
- Contact Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Email Marketing
- Engagement Tracking
- For Customer Referrals
- Gamification
- Multi-Channel Marketing
- Performance Metrics
- Referral Templates
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Social Promotion
- Visual Analytics

### Yotpo

- API
- Activity Dashboard
- Campaign Management
- Contact Management
- Conversion Tracking
- Customer Segmentation
- Customisable Branding
- Email Marketing
- Engagement Tracking
- For Customer Referrals
- Gamification
- Multi-Channel Marketing
- Performance Metrics
- Referral Templates
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Social Promotion
- Visual Analytics

## Links

- [View Referral Rock Profile](https://www.capterra.co.nz/software/139089/referral-rock-software)
- [View Yotpo Profile](https://www.capterra.co.nz/software/144389/yotpo)
- [View Original Comparison](https://www.capterra.co.nz/compare/139089/144389/referral-rock-software/vs/yotpo)

-----

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