---
description: Compare MailerLite vs Kit to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: MailerLite vs Kit Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [MailerLite \<span\>vs\</span\> Kit](https://www.capterra.co.nz/compare/136603/175000/mailerlite/vs/convertkit)

# Compare MailerLite vs Kit

Canonical: https://www.capterra.co.nz/compare/136603/175000/mailerlite/vs/convertkit

> Detailed comparison between MailerLite and Kit. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | MailerLite | Kit |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 2259 | 241 |
| **Starting Price** | US$10.00 | US$33.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Best for

### MailerLite

Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

### Kit

Creators, entrepreneurs, and small businesses looking to grow their audience, build relationships, and generate revenue through email marketing, automation, and digital products.

## Key features

### MailerLite

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Distribution
- Email Sequences
- Email Templates
- Engagement Tracking
- Lead Capture
- List Management
- Process/Workflow Automation
- Real-Time Analytics
- Reporting/Analytics
- Segmentation
- Subscriber Management
- Template Management
- Workflow Management

### Kit

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Distribution
- Email Sequences
- Email Templates
- Engagement Tracking
- Lead Capture
- List Management
- Process/Workflow Automation
- Real-Time Analytics
- Reporting/Analytics
- Segmentation
- Subscriber Management
- Template Management
- Workflow Management

## Links

- [View MailerLite Profile](https://www.capterra.co.nz/software/136603/mailerlite)
- [View Kit Profile](https://www.capterra.co.nz/software/175000/convertkit)
- [View Original Comparison](https://www.capterra.co.nz/compare/136603/175000/mailerlite/vs/convertkit)

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