---
description: Compare MailerLite vs Customer.io to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: MailerLite vs Customer.io Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [MailerLite \<span\>vs\</span\> Customer.io](https://www.capterra.co.nz/compare/136603/174023/mailerlite/vs/customer-io)

# Compare MailerLite vs Customer.io

Canonical: https://www.capterra.co.nz/compare/136603/174023/mailerlite/vs/customer-io

> Detailed comparison between MailerLite and Customer.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | MailerLite | Customer.io |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 2256 | 87 |
| **Starting Price** | US$10.00 | US$100.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### MailerLite

Freelancers, writers, small and mid size businesses, non-profits, e-commerce, public administrations, large enterprises. Simply anyone who needs affordable and great value email marketing service.

### Customer.io

Customer.io is used by marketers, product teams, engineers, SaaS companies, EdTech organizations, FinTech businesses, marketplaces, healthcare providers, and enterprises.

## Key features

### MailerLite

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Process/Workflow Automation
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Media Integration
- Subscriber Management

### Customer.io

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Process/Workflow Automation
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Media Integration
- Subscriber Management

## Links

- [View MailerLite Profile](https://www.capterra.co.nz/software/136603/mailerlite)
- [View Customer.io Profile](https://www.capterra.co.nz/software/174023/customer-io)
- [View Original Comparison](https://www.capterra.co.nz/compare/136603/174023/mailerlite/vs/customer-io)

-----

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