---
description: Compare B2B Wave vs Zupply to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: B2B Wave vs Zupply Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [E-commerce Tools for Small Businesses](/directory/31259/small-business-ecommerce/software) > [B2B Wave \<span\>vs\</span\> Zupply](https://www.capterra.co.nz/compare/133836/170226/b2b-wave/vs/zupply)

# Compare B2B Wave vs Zupply

Canonical: https://www.capterra.co.nz/compare/133836/170226/b2b-wave/vs/zupply

> Detailed comparison between B2B Wave and Zupply. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | B2B Wave | Zupply |
| **Overall rating** | 4.9/5 | 5.0/5 |
| **Total Reviews** | 51 | 1 |
| **Starting Price** | US$350.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | - |
| **Training** | Live Online, Documentation | Live Online |

## Best for

### B2B Wave

Brands, wholesale distributors, manufacturers, and suppliers.

### Zupply

Designed for fresh food wholesalers, it is an eCommerce solution that helps with features such as inventory management, payment retrievals, and online ordering.

## Key features

### B2B Wave

- API
- Accounting
- CRM
- Catalog Creation
- Content Management
- Customisable Branding
- Discount Management
- Import/Export Management
- Inventory Management
- Localisation Automation
- Monitoring
- Multi-Currency
- Order Management
- Order Processing
- Order Tracking
- Pricing Management
- Product Catalog
- Shopping Cart
- Supplier Management
- eCommerce Management

### Zupply

- Inventory Management
- Order Management

## Links

- [View B2B Wave Profile](https://www.capterra.co.nz/software/133836/b2b-wave)
- [View Zupply Profile](https://www.capterra.co.nz/software/170226/zupply)
- [View Original Comparison](https://www.capterra.co.nz/compare/133836/170226/b2b-wave/vs/zupply)

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