---
description: Compare Sprout Social vs Critical Mention to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Sprout Social vs Critical Mention Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Digital Magazine Software](/directory/20020/publishing-and-subscriptions/software) > [Sprout Social \<span\>vs\</span\> Critical Mention](https://www.capterra.co.nz/compare/121447/187045/sprout-social/vs/critical-mention)

# Compare Sprout Social vs Critical Mention

Canonical: https://www.capterra.co.nz/compare/121447/187045/sprout-social/vs/critical-mention

> Detailed comparison between Sprout Social and Critical Mention. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Sprout Social | Critical Mention |
| **Overall rating** | 4.4/5 | 4.3/5 |
| **Total Reviews** | 606 | 13 |
| **Starting Price** | US$199.00 | US$1.00 |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Sprout Social

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

### Critical Mention

Global businesses in Public Relations, Marketing, Brand Managers, Government, Education and more

## Key features

### Sprout Social

- @mentions
- API
- Audience Targeting
- Brand Tracking
- Campaign Management
- Competitive Analysis
- Customisable Reports
- Dashboard
- Data Visualisation
- Keyword Filtering
- Keyword Tracking
- Monitoring
- Real-Time Monitoring
- Reporting/Analytics
- Review Monitoring
- Search/Filter
- Social Listening
- Social Media Monitoring
- Trend Analysis
- Visual Analytics

### Critical Mention

- @mentions
- API
- Audience Targeting
- Brand Tracking
- Campaign Management
- Competitive Analysis
- Customisable Reports
- Dashboard
- Data Visualisation
- Keyword Filtering
- Keyword Tracking
- Monitoring
- Real-Time Monitoring
- Reporting/Analytics
- Review Monitoring
- Search/Filter
- Social Listening
- Social Media Monitoring
- Trend Analysis
- Visual Analytics

## Links

- [View Sprout Social Profile](https://www.capterra.co.nz/software/121447/sprout-social)
- [View Critical Mention Profile](https://www.capterra.co.nz/software/187045/critical-mention)
- [View Original Comparison](https://www.capterra.co.nz/compare/121447/187045/sprout-social/vs/critical-mention)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Sprout Social vs Critical Mention Comparison - Capterra New Zealand 2026","description":"Compare Sprout Social vs Critical Mention to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/121447/187045/sprout-social/vs/critical-mention","about":[{"@id":"https://www.capterra.co.nz/software/121447/sprout-social#software"},{"@id":"https://www.capterra.co.nz/software/187045/critical-mention#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/121447/187045/sprout-social/vs/critical-mention#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.nz/compare/121447/187045/sprout-social/vs/critical-mention#webpage","isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Sprout Social","description":"Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands including Loews Hotel, NBC Universal, Macys, Chipotle and Sony. Available via web browser, iOS and Android, Sprout enables brands to simplify social management, collaborate across teams and provide an exceptional customer experience. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f0e26045-1a33-44cd-b9a7-21cb183f51f4.webp","url":"https://www.capterra.co.nz/software/121447/sprout-social","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/121447/sprout-social#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":606},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Critical Mention","description":"Critical Mention is a cloud-based, real-time monitoring and database service for tracking of TV, radio, online news, podcasts, print sources and social media platforms including Twitter, Instagram, YouTube and Facebook. PR, marketing and communications professionals use this global media intelligence platform to better understand their earned media values and create customized, shareable reports. Critical Mention users also have access to 24/7/365 support through a dedicated account manager.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ac72e5af-0c2b-418b-87eb-36f949a15b58.png","url":"https://www.capterra.co.nz/software/187045/critical-mention","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/187045/critical-mention#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":13},"offers":{"price":"1","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Digital Magazine Software","position":2,"item":"/directory/20020/publishing-and-subscriptions/software","@type":"ListItem"},{"name":"Sprout Social vs Critical Mention","position":3,"item":"https://www.capterra.co.nz/compare/121447/187045/sprout-social/vs/critical-mention","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/compare/121447/187045/sprout-social/vs/critical-mention#breadcrumblist"}]}
</script>