---
description: Compare Mailchimp vs Google Ads to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Google Ads Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Google Ads](https://www.capterra.co.nz/compare/110228/213339/mailchimp/vs/google-ads)

# Compare Mailchimp vs Google Ads

Canonical: https://www.capterra.co.nz/compare/110228/213339/mailchimp/vs/google-ads

> Detailed comparison between Mailchimp and Google Ads. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Google Ads |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 17572 | 1006 |
| **Starting Price** | US$13.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Google Ads

Businesses of any size \&amp; type who are looking to advertise online.

## Key features

### Mailchimp

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Customisable Templates
- Engagement Tracking
- Lead Generation
- Lead Management
- Monitoring
- Multi-Campaign
- Product Catalog
- ROI Tracking
- Real-Time Data
- Scheduling
- Third-Party Integrations
- Website Visitor Tracking

### Google Ads

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Engagement Tracking
- Lead Generation
- Monitoring
- Multi-Campaign
- ROI Tracking
- Third-Party Integrations

## Links

- [View Mailchimp Profile](https://www.capterra.co.nz/software/110228/mailchimp)
- [View Google Ads Profile](https://www.capterra.co.nz/software/213339/google-ads)
- [View Original Comparison](https://www.capterra.co.nz/compare/110228/213339/mailchimp/vs/google-ads)

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