---
description: Compare Mailchimp vs SMTP2GO to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs SMTP2GO Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> SMTP2GO](https://www.capterra.co.nz/compare/110228/166646/mailchimp/vs/smtp2go)

# Compare Mailchimp vs SMTP2GO

Canonical: https://www.capterra.co.nz/compare/110228/166646/mailchimp/vs/smtp2go

> Detailed comparison between Mailchimp and SMTP2GO. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | SMTP2GO |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 17572 | 178 |
| **Starting Price** | US$13.00 | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### SMTP2GO

Businesses needing reliable, trackable email delivery for their transactional and marketing needs use SMTP2GO. You can also benefit from our expertise - a relay service with heart\!

## Key features

### Mailchimp

- API
- Activity Dashboard
- Activity Tracking
- Archiving & Retention
- Customisable Templates
- Email Management
- Email Marketing
- Email Templates
- Multiple User Accounts
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Search/Filter
- Simple Mail Transfer Protocol (SMTP)
- Team Management
- Template Management
- Unsubscribe Database

### SMTP2GO

- API
- Activity Dashboard
- Activity Tracking
- Archiving & Retention
- Customisable Templates
- Email Management
- Email Marketing
- Email Templates
- Multiple User Accounts
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Search/Filter
- Simple Mail Transfer Protocol (SMTP)
- Team Management
- Template Management
- Unsubscribe Database

## Links

- [View Mailchimp Profile](https://www.capterra.co.nz/software/110228/mailchimp)
- [View SMTP2GO Profile](https://www.capterra.co.nz/software/166646/smtp2go)
- [View Original Comparison](https://www.capterra.co.nz/compare/110228/166646/mailchimp/vs/smtp2go)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs SMTP2GO Comparison - Capterra New Zealand 2026","description":"Compare Mailchimp vs SMTP2GO to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/110228/166646/mailchimp/vs/smtp2go","about":[{"@id":"https://www.capterra.co.nz/software/110228/mailchimp#software"},{"@id":"https://www.capterra.co.nz/software/166646/smtp2go#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/110228/166646/mailchimp/vs/smtp2go#breadcrumblist"},"@id":"https://www.capterra.co.nz/compare/110228/166646/mailchimp/vs/smtp2go#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/86642428-d235-41ee-ae70-1a46afbbacb5.png","url":"https://www.capterra.co.nz/software/110228/mailchimp","@id":"https://www.capterra.co.nz/software/110228/mailchimp#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"SMTP2GO","description":"We relay your emails effectively and quickly, helping you ensure great delivery rates for your business, marketing, and transactional correspondences. \n\nWe handle all the nitty gritty for you: SPF, DKIM, Bounce Reports, Archiving, and more. With our intuitive, user-friendly reports you can track the life cycle of every email you send and identify any areas of improvement!\nWith servers located worldwide and an award-winning support team on hand for questions big and small, what else do you need?","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2dc7d692-8c9c-4338-b4ee-b6b8129d7b9e.png","url":"https://www.capterra.co.nz/software/166646/smtp2go","@id":"https://www.capterra.co.nz/software/166646/smtp2go#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":178},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.nz/compare/110228/166646/mailchimp/vs/smtp2go#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/32554/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs SMTP2GO","position":3,"item":"https://www.capterra.co.nz/compare/110228/166646/mailchimp/vs/smtp2go","@type":"ListItem"}]}]}
</script>