---
description: Compare Mailchimp vs Dotdigital to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Dotdigital Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Dotdigital](https://www.capterra.co.nz/compare/110228/151213/mailchimp/vs/dotmailer)

# Compare Mailchimp vs Dotdigital

Canonical: https://www.capterra.co.nz/compare/110228/151213/mailchimp/vs/dotmailer

> Detailed comparison between Mailchimp and Dotdigital. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Dotdigital |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 17572 | 187 |
| **Starting Price** | US$13.00 | US$500.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Dotdigital

Designed for mid size to large businesses globally, with thousands of customers across commerce, charity, hospitality, sports and entertainment, education, government and travel sectors

## Key features

### Mailchimp

- API
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Product Catalog
- Real Time Editing
- Real-Time Data
- Segmentation
- Social Marketing
- Website Visitor Tracking
- eCommerce Management

### Dotdigital

- API
- Behavior Analytics
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Engagement Tracking
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Product Catalog
- Real Time Editing
- Real-Time Data
- Segmentation
- Social Marketing
- Website Visitor Tracking
- eCommerce Management

## Links

- [View Mailchimp Profile](https://www.capterra.co.nz/software/110228/mailchimp)
- [View Dotdigital Profile](https://www.capterra.co.nz/software/151213/dotmailer)
- [View Original Comparison](https://www.capterra.co.nz/compare/110228/151213/mailchimp/vs/dotmailer)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs Dotdigital Comparison - Capterra New Zealand 2026","description":"Compare Mailchimp vs Dotdigital to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/110228/151213/mailchimp/vs/dotmailer","about":[{"@id":"https://www.capterra.co.nz/software/110228/mailchimp#software"},{"@id":"https://www.capterra.co.nz/software/151213/dotmailer#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/110228/151213/mailchimp/vs/dotmailer#breadcrumblist"},"@id":"https://www.capterra.co.nz/compare/110228/151213/mailchimp/vs/dotmailer#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/86642428-d235-41ee-ae70-1a46afbbacb5.png","url":"https://www.capterra.co.nz/software/110228/mailchimp","@id":"https://www.capterra.co.nz/software/110228/mailchimp#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Dotdigital","description":"Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your teams create connected, personalized experiences across every marketing channel. You can bring all your customer data together, understand your audience, and automate cross-channel journeys that drive real results. \n\nWith AI-powered insights, built-in personalization, and integrations with platforms like Shopify, Adobe Commerce/Magento, and your CRM, Dotdigital makes it easy to deliver timely, relevant messages across email, web marketing, SMS marketing, WhatsApp, chat, push, social, ads, and more. \n\nOver 4,000 brands worldwide use Dotdigital to scale engagement, boost conversions, and build stronger customer relationships.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/38cca312-ec1d-4b34-b4f8-0b9b8073b97a.png","url":"https://www.capterra.co.nz/software/151213/dotmailer","@id":"https://www.capterra.co.nz/software/151213/dotmailer#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":187},"offers":{"price":"500","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.nz/compare/110228/151213/mailchimp/vs/dotmailer#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/32554/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs Dotdigital","position":3,"item":"https://www.capterra.co.nz/compare/110228/151213/mailchimp/vs/dotmailer","@type":"ListItem"}]}]}
</script>
