---
description: Compare Mailchimp vs Trumpia to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Trumpia Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp \<span\>vs\</span\> Trumpia](https://www.capterra.co.nz/compare/110228/131015/mailchimp/vs/trumpia-2-0)

# Compare Mailchimp vs Trumpia

Canonical: https://www.capterra.co.nz/compare/110228/131015/mailchimp/vs/trumpia-2-0

> Detailed comparison between Mailchimp and Trumpia. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Trumpia |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 17572 | 115 |
| **Starting Price** | US$13.00 | US$55.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Trumpia

Trum·pia is used by human resources departments, customer service teams, marketing professionals, sales teams, IT departments, and businesses of all sizes.

## Key features

### Mailchimp

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Contact Database
- Customisable Branding
- Customisable Templates
- Email Management
- Engagement Tracking
- Marketing Automation
- Mass Texting
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Reporting
- Reminders
- Reporting/Analytics
- Scheduled Messaging
- Survey Builder
- Template Management
- Workflow Management

### Trumpia

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Contact Database
- Customisable Branding
- Customisable Templates
- Email Management
- Engagement Tracking
- Marketing Automation
- Mass Texting
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Reporting
- Reminders
- Reporting/Analytics
- Scheduled Messaging
- Survey Builder
- Template Management
- Workflow Management

## Links

- [View Mailchimp Profile](https://www.capterra.co.nz/software/110228/mailchimp)
- [View Trumpia Profile](https://www.capterra.co.nz/software/131015/trumpia-2-0)
- [View Original Comparison](https://www.capterra.co.nz/compare/110228/131015/mailchimp/vs/trumpia-2-0)

-----

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