---
description: Compare Mailchimp vs FoundIt! to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs FoundIt! Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> FoundIt\!](https://www.capterra.co.nz/compare/110228/1039410/mailchimp/vs/foundit)

# Compare Mailchimp vs FoundIt\!

Canonical: https://www.capterra.co.nz/compare/110228/1039410/mailchimp/vs/foundit

> Detailed comparison between Mailchimp and FoundIt\!. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | FoundIt\! |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 17572 | 7 |
| **Starting Price** | US$13.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### FoundIt\!

FoundIt\! is used by leading retailers to ensure their sites are aligned to customer intent, including Marks \&amp; Spencer, Selfridges, Ironmongery Direct, Farnell / CPC, Net-A-Porter, Secret Sales and man

## Key features

### Mailchimp

- A/B Testing
- API
- Activity Dashboard
- Behavioural Targeting
- Channel Management
- Content Analytics
- Customer Profiles
- Customisable Templates
- Drag & Drop
- Engagement Tracking
- Lead Management
- Multi-Campaign
- Product Catalog
- Real-Time Analytics
- Real-Time Reporting
- Recommendations
- Reporting/Analytics
- Website Analytics
- Website Personalisation
- Website Visitor Tracking

### FoundIt\!

- A/B Testing
- API
- Activity Dashboard
- Behavioural Targeting
- Content Analytics
- Customer Profiles
- Drag & Drop
- Engagement Tracking
- Multi-Campaign
- Real-Time Analytics
- Real-Time Reporting
- Recommendations
- Reporting/Analytics
- Website Analytics
- Website Personalisation

## Links

- [View Mailchimp Profile](https://www.capterra.co.nz/software/110228/mailchimp)
- [View FoundIt\! Profile](https://www.capterra.co.nz/software/1039410/foundit)
- [View Original Comparison](https://www.capterra.co.nz/compare/110228/1039410/mailchimp/vs/foundit)

-----

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