---
description: Compare Act-On vs EmailOctopus to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Act-On vs EmailOctopus Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Act-On \<span\>vs\</span\> EmailOctopus](https://www.capterra.co.nz/compare/103468/147415/act-on/vs/emailoctopus)

# Compare Act-On vs EmailOctopus

Canonical: https://www.capterra.co.nz/compare/103468/147415/act-on/vs/emailoctopus

> Detailed comparison between Act-On and EmailOctopus. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Act-On | EmailOctopus |
| **Overall rating** | 4.3/5 | 4.8/5 |
| **Total Reviews** | 258 | 654 |
| **Starting Price** | US$900.00 | US$9.00 |
| **Free Trial** | - | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Webinars, Documentation, Videos |

## Best for

### Act-On

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

### EmailOctopus

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

## Key features

### Act-On

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Campaign Segmentation
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- List Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Template Management
- Web Forms
- Workflow Management

### EmailOctopus

- API
- Activity Tracking
- CAN-SPAM Compliance
- Campaign Scheduling
- Campaign Segmentation
- Customisable Branding
- Customisable Templates
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- List Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Template Management
- Web Forms
- Workflow Management

## Links

- [View Act-On Profile](https://www.capterra.co.nz/software/103468/act-on)
- [View EmailOctopus Profile](https://www.capterra.co.nz/software/147415/emailoctopus)
- [View Original Comparison](https://www.capterra.co.nz/compare/103468/147415/act-on/vs/emailoctopus)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Act-On vs EmailOctopus Comparison - Capterra New Zealand 2026","description":"Compare Act-On vs EmailOctopus to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.","url":"https://www.capterra.co.nz/compare/103468/147415/act-on/vs/emailoctopus","about":[{"@id":"https://www.capterra.co.nz/software/103468/act-on#software"},{"@id":"https://www.capterra.co.nz/software/147415/emailoctopus#software"}],"breadcrumb":{"@id":"https://www.capterra.co.nz/compare/103468/147415/act-on/vs/emailoctopus#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.nz/compare/103468/147415/act-on/vs/emailoctopus#webpage","isPartOf":{"@id":"https://www.capterra.co.nz/#website"},"inLanguage":"en-NZ","publisher":{"@id":"https://www.capterra.co.nz/#organization"}},{"name":"Act-On","description":"Act-On, the world's leading marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry. \n\nIn short; Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6a3279ae-8c69-4979-bd55-e63c1605fecf.png","url":"https://www.capterra.co.nz/software/103468/act-on","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/103468/act-on#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":258},"offers":{"price":"900","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"EmailOctopus","description":"EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/54f5384b-3ad5-4759-9fe3-1dc6b6d31d8b.png","url":"https://www.capterra.co.nz/software/147415/emailoctopus","@type":"SoftwareApplication","@id":"https://www.capterra.co.nz/software/147415/emailoctopus#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.nz/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":654},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"Act-On vs EmailOctopus","position":3,"item":"https://www.capterra.co.nz/compare/103468/147415/act-on/vs/emailoctopus","@type":"ListItem"}],"@id":"https://www.capterra.co.nz/compare/103468/147415/act-on/vs/emailoctopus#breadcrumblist"}]}
</script>
