---
description: Compare Act-On vs Salesforce Marketing Cloud Account Engagement to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in New Zealand.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Act-On vs Salesforce Marketing Cloud Account Engagement Comparison - Capterra New Zealand 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/30781/social-media-marketing/software) > [Act-On \<span\>vs\</span\> Salesforce Marketing Cloud Account Engagement](https://www.capterra.co.nz/compare/103468/134593/act-on/vs/pardot)

# Compare Act-On vs Salesforce Marketing Cloud Account Engagement

Canonical: https://www.capterra.co.nz/compare/103468/134593/act-on/vs/pardot

> Detailed comparison between Act-On and Salesforce Marketing Cloud Account Engagement. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Act-On | Salesforce Marketing Cloud Account Engagement |
| **Overall rating** | 4.3/5 | 4.1/5 |
| **Total Reviews** | 258 | 649 |
| **Starting Price** | US$900.00 | US$1,250.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Act-On

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

### Salesforce Marketing Cloud Account Engagement

Organizations that use online marketing for lead generation

## Key features

### Act-On

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Management
- Real-Time Data
- Segmentation
- Social Marketing
- Source Tracking
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

### Salesforce Marketing Cloud Account Engagement

- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Management
- Real-Time Data
- Segmentation
- Social Marketing
- Source Tracking
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

## Links

- [View Act-On Profile](https://www.capterra.co.nz/software/103468/act-on)
- [View Salesforce Marketing Cloud Account Engagement Profile](https://www.capterra.co.nz/software/134593/pardot)
- [View Original Comparison](https://www.capterra.co.nz/compare/103468/134593/act-on/vs/pardot)

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